- Gary Price recommended the “Google Related” Toolbar Shows Google Content As You Surf
On one hand I tested it and my small personal sites apperantly are not related to anything. But they are not “local business, shopping, or news sites” that the tool is focusing on. On the other hand my clients’ site, being all “local businesses” fared well: checking them out with the tool loaded I got a handful of nicely collected info-bites.
- Rick DeJarnette’s article on “How To Create Your Digital Footprint With Links” is another plug to use the rel=”me” and re=”author” attributes to show who the authors of pages are.
Good reminder, that there are other reason to mke sure you show up as the author of a webpage beyond vanity: it will become a ranking factor.
- Matt McGee shared the announcement that “With Its New Explore Box, StumbleUpon Adds Search To Content Discovery”
I’ve never been a big stumleUpon user, but it is a popular site, so if they do searh, that will infulence traffic. How measurabel and quality the traffic will be only time will tell.
- Greg Finn provided “The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It”
This is essentially about LinkedIn Today a daily aggregation of “the most shared news on LinkedIn.” My little sites may not ever get a headline, but it the system has a voting component, so yo may never know.
- Dax Hamman offered “3 Simple Alternatives To Attribution Modeling For Search Marketers”
I finally understood what “attribution modeling” is and now I need alternatives? Not unless I work for sites and brands that has truely large volume of traffic. It makes little sense for SMBs.
- Matt McGee explored how “Google & Bing (Still) Handle Underscores & Dashes Differently”
The bottom line: for new sites use dashes as word separators in URL.
- Pamela Parker wrote about hoe “Google Testing Unique AdWords Format Designed for Gmail”
I couldn’t explain to a client today on the phone that there are ads on Google as she didn’t see any. She didn’t believe me. I could have just pointed her to this article.
- Tom Schmitz advised on “SEO Copywriting Tips: Optimizing For Multiple Keywords On One Page”
I was surprised to see so many copywriting companies at an SEO conference I attanded on Wednesday. This article reminded me that there is much more to writing for the web than writing personal, journalist or academic pieces.
- Matt McGee picked up that “Google Maps Becomes A Mini-Weather Center“
I couldn’t agree more with his opening line: “It’s one of those things that you almost wonder why it wasn’t there before: current weather conditions on Google Maps.” I checked my local map and weather and found it useful right away.
- Rob Snell gave us a “12 Step Program For Improving The Load Speed Of Online Stores”
For my taste it was stuffed with fluff and not a lot of new info, but it could be useful if you never thought of speed issues for ecommerce.
- Carrie Hill asked “Is Your Blog An Asset Or A Liability?”
D’uh, if you don’t have long tail visitors, don’t post often and don’t interact with your visitors than sure it has little or negative value.
- Barry Schwartz confirmed that “Google Testing Frames For Search Options & Search Results”
As much as I hate frames for regular websites, it may make sense for a search engine that is not providing content itself, but directs searchers elsewhere.
- Greg Finn shared the news that “Facebook’s ‘Like’ Button Declared Illegal In Germany”
Uh-oh. I was supposed to work on the website of my first client in Germany this coming week. Better check whether his city is in the state of Schlewsing-Holstein. As the title was misleading, it is only illegale in one state/province of Germany.
Archive for August 19, 2011
Registration for the 2011 Bay Area Drupal Camp opened last night (instead of on the 5th as originally planned. By signing up in the middle of the night I became the 36th registered user/attendee. The event will be at UC Berkeley October 21-23. It promises nothing less then “A culmination of the brightest Drupal minds in the technology hub of the world.” At this point there are no workshops listed and only 6 beginner and one intermediate sessions are scheduled, but there is plenty of time till September 12 to beef up the program.
SEO Daily links: paid search bidding, multi-click data, structured markup and anchor text for ecommerce sites, andarticle marketing
- Josh Dreller gave out pointers on “How To Master Paid Search Bidding”
Some of it was over my head at first reading, but still think I will get back to it, right before I will need to bid for the first time.
- Siddharth Shah dived into “Making Sense Of Multi-Click Data.”
My first learning from this article was that “multi-click” is just an alternative name to “click-path”, which I was already familiar with. The second is the comparative conversion of brand and generic keywords.
- Geoff Kenyon wrote up a step by step guide on how to get ther right anchor text for links pointing towards an ecommerce site.
This was a really useful post for me as I never had to do a link building campaign for, even though I have an ecommerce site on my backburner.
- George Aspland posted the second part of his guide to “effective online article marketing”
I appreciate when a guide starts off with the goals instead of just jumping into the “how to” part. My mind likes logically built and annotated step-by-step guides and today we were blessed with two.
- Paul Bruemmer shared “How Retailers Can Improve Product Visibility Using Structured Markup”
This article combined two ideas for me: I know more and more on how to format a website for SEO, including microformatting, but didn’t occur to me to use schema.org for ecommerce sites.
SEO daily links: volume queries’ effect, handling spam review, Bing’s future, site quality for link building
Minor learning of the day: you cannot change your YouTube username.
Medium learning of the day: Latest version of Google Chrome can prerender a page if it is coded correctly. This means that after a page loaded a next page can start loading in the background. Useful when there is a predefined or frequently used sequence of pages.
- Martin Macdonald shared the thinking, methodology and results of his experiment whether large volumes of searches can influence Google ranking and suggestions.
He was a bit shaky on how he generated the volume of queries needed to achieve his goal, but the rest was interesting. My impression was though that other methods are more white hat and effective than this one.
- Mike Blumenthals outlined his thoughts on how to respond when a competitor posts a spam/negative review on Google places for you.
Rather timely post as we were preparing for the same possibility too. Now that Google Places is displaying their own reviews more prominently and other sites’ review not at all I suspect this issue will gain importance and possibly notoriety.
- Greg Sterling tried to figure out how long Bing is thinking ahead.
The post was prompted by a New York Times article exploring similar questions. Both went beyond the attitude of “Google rules, why does Bing bother at all” and shed some light on how and when Bing may gain a bigger marketshare.
- Mike Bluementhal noticed a few changes in Google Places Quality Guidelines.
He confirmed that Google is still using submitted data not displayed. Good reminder to keep filling everything we can in the forms in the hope that it helps ranking.
- Julie Joyce collected 5 Metrics To Quickly Assess Site Quality When Link Building: Crawl Frequency, Origin Of The Domain, Quality Content, Online Sentiment, Social Media Presence.
These are all god and somewhat evident, but it made up a nice little piece combined with the rehash of more traditional criteria: Number of backlinks to home page, Number of backlinks to other pages on the site, Home page and subpage toolbar PR, Quality of backlinks, Moz Rank.
- Learned about Google’s new hotel finder service/experiement from Mike Bluementhals blog.
Good timing: I wanted to reserve two nights for later in August today. Played with the interface, but the price range didn’t go low enough for my budget. Nice interface though, particularly the mapping of the geographical area where one is looking for lodging.
- Daid Roth summarized 3 key points for enterprise SEO: Executive Support, SEO involvement early in the project, SEO ownership of standards
Good points for the future when/if I will be responsible for enterprise level SEO and not just for SMB.
- Myles Anderson rehashed why and how diversity is important in SEO.
Yet another article, where every points are supported by common sense, and the value of the piece is the collection, editing and explanation.
- Barry Schwartz introduced Google’s new “Page Speed” service: Google fetching the content on your web site and then serving it up with speed improvements of 25% to 60%
Sounds great, but I feel that there should be a watchdog over Google ensuring that they don’t rank higher unfairly pages sped up by them. This feeling comes from the observation, that Google serves more and more like a utility in our life as opposed to a public company. Different rules apply to business and governmental environment.
- Vic Drabicky mused whether Has Paid Search Become The New NYC Mailbox?
It is a lamentation of poorly written and misleading adwords, with the bottom line on focusing value. Just makes simple business sense to me.
- Pamela Parker reposted and analyzed Twitter’s announcement about “promoted tweets”, that can stay on top of the queue until the follower checks in or removes it.
I’ve been waiting for ideas how Twitte can monetize their business. This is OK from their perspective, but I personally might be annoyed by the minor change in user interface. Tweets should sank lower as time passes, shouldn’t they?
- Barry Schwartz retold Searchmetrics results concluding that images, videos and Google’s own materials show up often in Google’s blended/Universal search.
On one hand: D’uh, that’s the point of blended search. On the other hand this is a reminder to produce more pics and videos and tag/alt them correctly.
I’ve been bookmarking blog entries since my last SEO post, just didn’t have the time to post about them. So now here is the sumary of two workdays. More coming later.
Learnings of the days:
- How two mark up reviews using schema.org’s review specs: schema.org/Review
- How to create a custom YouTube channel including a very specific custom image.
- I finally implemented the prerequisites of having my picture show up in Google SERPs. It doesn’t guarantee it will happen, but this way it might.
- I added “Follow me on” and “Share me on” buttons to my home/about page.
- Added the Social Slider to my blog.
- Added (my poor) Google + Stream to the sidebar of the blog using a widget.
- Greg Finn shared the news that “Facebook Launches In-Depth Guide For Businesses.”
Timely, considering that I just attended last week a Roohi Moolla’s Facebook for Business Workshop.
- Rand Fishkin announced the launch of the Open Site Explorer v3.
I played with it and even the non-paid version is quite useful to get a quick overview and comparison of sites from SEO perspective.
- Danny Sullivan wrote an article on How Being “Friends” On Google+ Leads To Better Rankings.
Nothing earth-shattering there but a thorough look into related aspects.
- Mike Blumenthals listed “What Else Went Missing on the Places Page in the Update.”
I don’t know how I think about Google not displaying information they gather, but still say to site owners to submit them. I guess that’s what they’ve been doing all along and by making the data less transparent and the process of them hiding it more evident.
- Phil Nottingham explained how to turn an SEO report into a good video.
Best parts: reasons to do so; most useful part: pitfalls of doing so.
- Eric Ward promised “A Google Plus Primer On Links & Rank”
What he really got is a recommendation to share links in Stream and a list of articles to read. The latter was worth it.
- Greg Finn showed that Google +1?s Being Sold By The Thousands.
Oh, the scams people think of. I couldn’t and didn’t. But now even Newt Gringrich did it with Twitter.
- Barry Schwartz reported that the “Google Plus One Button Now 3X Faster”
Good, but there are still issues with using AddThis and Internet Explorer.