Monthly Archive: January 2012

Egosurfers Anonymous, aka Why not to search for your name too often?

I encountered a client who often searches for his name to see how well his site is ranking. He even clicks on the results and visits his own site. He may not know that this behavior is detrimental to his ranking on two accounts. His bounce rate is high, because after he visits his site’s page he goes back right away,...

LinkChecking Tools

Today I was working on a WordPress site with 100+ pages (and no posts). Part of my job was to make sure there are no broken links in the site. So I loaded up my good old trusted Broken Link Checker plugin. When it started to pop up the “broken links” I noticed that almost all of them came back with...

Average of Highests

Ever since I started to check at Google’s Webmaster Tools (and more recently in Google Analytics) how my sites are performing at Google itself (meaning where they show up for what keywords for how many searches) I was fascinated with the numbers. But it seemed illogical that in the cumulative data they showed the average of averages. E.g. if for...

To Infographic or Not To Infographic?

Three Infographics related posts grabbed my attention from today’s interweb flow. Based on the title of Erin Everhart article “Infographics: Why They Fail For Link Building” I thought she would cast some doubt why they may not be the best for linkbuilding purposes specifically. Instead she spent most of the article explaining what’s wrong with Infographics in general. Then she added...

Using the WordPress menu for a sitemap page

Today I had to research how to use WordPress’ Menu system as the basis for a sitemap page. In the past I used the “HTML Page Sitemap” plugin to turn the site’s pages and their hierarchies into a sitemap page. Today however I had to find a solution for a site that uses the hierarchies of the menus, but not the...