I enjoy and look out for signs of my worlds colliding; e.g. This morning I first read on an SEO site (Search Engine Land) about the new PEW report on Library Services in the Digital Age. The full report and the sumary is available here: http://libraries.pewinternet.org/2013/01/22/Library-services/
Here is a key discrepancy
Fully 91% of Americans ages 16 and older say public libraries are important to their communities; …
… 31% said they know not much or nothing at all of what their libraries offer.
What does it mean that at least 22% of the population thinks that libraries are important, yet they know nothing about them? It might mean that the respondents
- said libraries are important only because of some imagined social expectation
- thought of libraries as important for others, but not for them (why would that be?
- know more about libraries than they care to admit even to themselves