I went to Roy Gattinella‘s session at the North Bay Designers hoping to get my creativity sparked (as the title of the event was “Spark your creativity”) and got much more out of it. Roy was hilarious: we, about 40 of us, laughed through most of his session. His background and ratings are impressive. The extra, unexpected lesson of the meetup was his advise for designers/marketers:
- Customer Focus: because we are all different
- Differentiation: because we’ve seen it all and there are too many choices
These lessons were hammered over and over with lots of, mostly visual examples. It was a great session. If/when the slides become publicly available I will update this post with a link to them.