SEO links for You – November 26, 2013

How to Export SEO Leads from GMail (or other mail) to Excel (moz.com) 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy: HTML Improvements, Content Keywords, Structured Data, Data Markup Helper, Sitemaps, Removing URLs (searchengineland.com) Announcing Reviews in Google Places for Business (via blumenthals.com)

Google's Search Quality Rating Guidelines

From the preface of “Search Quality Rating Guidelines” that Google just released: Google relies on raters, working in countries and languages around the world, to help us measure the quality of our search results, ranking, and search experience. These raters perform a variety of different kinds of “rating tasks”  designed to give us information about the quality…

How Google's Search Works

Google posted an interactive visualization, dare I say infographics, on how its search works: How Search Works  I remember when I learned this very same topic 6 years ago in Library school. It was fascinating, but compared to that this page didn’t give me new information. What it did provide was nice visuals, that makes…

WordPress Plugins for SEO: Better WordPress Minify, Schema Creator, Better Internal Link Search, Allow HTML in Category Descriptions

Search Engine Journal pulled together a basic SEO article for WordPress sites. I was familiar with most of what they recommended, but still found four tools that were new to me: Better WordPress Minify: Allows you to minify your CSS and JS files for faster page loading for visitors. Schema Creator by Raven: Provides an easy to…

15 Tips on increasing interaction on your Facebook page

LinchpinSEO created an infographic, see below, based on Buddy Media’s research on what generates more interaction on Facebook.  I don’t think that putting this information into a large visual representation added any value to it, so I am sharing its numbers in plain text, sorted by descending order of effect. The numbers refer to the increase in interaction compared to average.

  1. Ask to share a post (7x)
  2. Use “Caption this” strategy (5.5x)
  3. Use “Fill the blank” strategy (4.x)
  4. Ask to comment a post (3.3.x)
  5. Ask to like a post (3x)
  6. Use the right emoticons 😛 (102%) and 😀 (138%)
  7. Ask a question (92%)
  8. Use “winner” in the text of the post (68%)
  9. Don’t shorten URLs (68%)
  10. Use call to action; e.g. like, caption this, share, yes no, thumbs up (48%)
  11. Use “win” in the text of the post (46%)
  12. Use “giveaway” in the text of the post (42%)
  13. Include photos (39%)
  14. 80 characters or less (23%)
  15. Put the question at the end of the post (15% interaction, 100% comment)

What tool to use for checking browser compability?

As a webdesigner, SEO developer, UI expert you need to be aware how and whether your product gets displayed on various browsers. How do you optimize it? Well, you have to know your standards and what works and what not on different platforms and browsers, there is no avoiding that. But beyond that you need to check your product. Sometimes you don’t want to or don’t have access/time to test on all possible or even major platform. So what tools should you use for checking browser compatibility.

I will cut to the point. I recommend Adobe BrowserLab and then explain why is it better than the other options when you do a cost-benefit analysis. To use Adobe BrowserLab you need to sign up/in/for/with a (free) Adobe ID. Then you just give it a URL and it can show you how that page would look like with Chrome (13 & 14 on Windows), Firefox (5 &7 on Windows and OS X) Internet Explorer (6-9 on Windows) and Safari (5.1 on OS X).

A side note: On a local tech email list there was a slight case of panic as someone misread an email and thought it said that BrowserLab would be discontinued April 22. A quick check on the official page of Adobe CS Line online services clarified that it  “Adobe CS Review and SiteCatalyst® NetAverages™ will no longer be available after April 12, 2012.” Don”t worry then, BrowserLab lives on. (For now?)…